Sales | by Tom Woodcock | 12/23/2009
As we enter the dog days of winter and business seems to freeze out, unless you own a ski resort, people are looking for ways to drive revenue. Before doing crazy things with your pricing, do crazy things with your activity level. Though I'm a proponent of maximizing quality leads, this time of year it's absolutely necessary to give a "to-the-wall" effort. EVERY angle needs to be played and ANY possible line of business needs to be chased. Analyze to paralyze is not an option. Before reading the bullet points of activity below, you must first determine if you have the desire to hit the rocket booster of effort. If not, these points will do you no good. Here goes:
These are just a few of the things you can do to crank it up. You'll reap the benefits in the hot season. After the holidays, stoke up the engines and let it fly!